Speaking on the association, Anisha Singh, Founder and CEO, mydala, said, “We are delighted to bring ‘Rowdy Rathore’ at mydala for our customers. As an effective digital partner for several production houses, we have had a very successful track record. In fact, all the movies that have been showcased on mydala have been runaway hits and Rowdy Rathore’s day one opening of 15.10 crore & 48.3 crore business over the weekend is a testimony of this record. We are confident the movie will break past records in Bollywood over the coming week.”
‘Rowdy Rathore’ is a Bollywood action thriller film directed by Prabhu Deva. The film features Akshay Kumar in a double role opposite Sonakshi Sinha. Fans of two of Bollywood’s extremely popular stars can watch this complete entertainer masala movie just for Rs 175. So, movie lovers can enjoy watching the Khiladi and his muse, without burning a hole in their pockets. And that’s not all, there are also scores of tickets and other merchandise to be won on various contests on mydala and facebook.
“We are thrilled to have associated with mydala who have facilitated in bringing the experience of Rowdy Rathore closer to the audiences through multiple promotions and offers. With Rowdy on its way to create box office history, we do hope that our audiences continue to enjoy the Rowdy Rathore Mydala experience," says Shikha Kapur, Executive Director - Marketing, Studios, Disney UTV.
mydala is also running a week-long, high-decibel radio campaign to promote the movie in several major cities across the country including New Delhi, Mumbai, Bangalore, Hyderabad, Chandigarh, Jaipur and Lucknow.
For more information on the offer, listen to Akshay Kumar and Sonakshi Sinha.
mydala has previously associated with a lot of successful Bollywood movies, including Kahaani, Don 2, Ishaqzaade and Agneepath.
About mydala
mydala is the first and largest social commerce mobile and internet and TV platform in India. While mydala started in 2009 as India’s first and largest offers-site leveraging the power of group-buying, it has constantly evolved itself to the dynamic usage patterns and demands of consumers to become the pioneer in the m-commerce space. More information is available at http://www.mydala.com/.
Sourced From: Genesis Burson-Maresteller,
