Thursday, December 19, 2013

Tata Sky launches 3D Movies on New Year

Tata Sky launches 3D Movies on New Year
Tata Sky, India’s leading DTH service sets a new precedent in the direct-to-home space by bringing 3D movies for its subscribers on the eve of New Year (31st Dec’13). 3D movies will be shown for the first time by any Pay TV operator in India. The movie lineup includes Avengers and Planes.

Commenting on this unique introduction, Vikram Mehra, Chief Commercial Officer at Tata Sky said, “As a Tata Sky promise, we bring the best in technology to our subscribers, now enabling high-picture quality 3D movies through our set-top boxes. With Indian audiences accustomed to quality entertainment and the off take of 3D movies in theatres on the rise, it is high time that audiences had the option to view their favorite 3D movies in the comfort of their homes.”

The 3D movies will be showcased as a special offering for Tata Sky subscribers during this festive season.

Tata Sky has been the forefront runner in bringing cutting-edge technology to India in the pay-TV category since its launch in 2006. It has consistently innovated with offerings right from easy-to-use programming guide, to engrossing interactive services, to first ever HD PVR (personal Video Recorder), to remote recording feature through its mobile application. Once again, Tata Sky continues to delight, add value and entertainment quotient to its subscriber’s life.

So 3D movie buffs can now brace themselves for exciting new home entertainment from Tata Sky this New Year’s Eve…isko laga dala toh life jingalala!!

To avail this splendid opportunity, subscribers can log onto www.mytatasky.com and click on ‘Order Showcase’, SMS SC to 56633, or call the Tata Sky helpline. Else subscribers just need to press the “SHOWCASE” button on their remote and follow the instructions.

About Showcase:

The Tata Sky SHOWCASE service brings a lineup of popular movies (old & new) through-out the year which has been growing exponentially over the last two years. Watch the latest blockbusters from the comfort of your home on Tata Sky’s pay-per-view service ‘Showcase’. All movies come with no ad breaks in original print. The movies can be ordered once and enjoyed multiple times through the day.

About Tata Sky

Launched in 2006, Tata Sky is a JV between the TATA Group and STAR. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers across the country manned by multi-lingual customer service associates.

The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most trusted brand survey. Recently Tata Sky+ HD has been rated as the 'Product of the Year', 2013 in the DTH category. The company has a presence in over 19,000 towns with a subscriber base of over 11.5 million connections as on April 2013.
For more information on Tata Sky, visit www.tatasky.com