Bengaluru-based Wipro consumer care and lighting's Singapore arm Wipro Singapore Pte. Ltd, has acquired a Chinese FMCG company Zhongshan Ma Er Daily Products Ltd in an all cash deal for an undisclosed amount.
Zhongshan Ma Er has its presence in China and Hong Kong and its brand portfolio includes personal care brands Enear, Zici, and Vcnic, comprising bath & shower products, and fabric care brands Pahnli and Sunew.
The funding for this acquisition would be done through internal accruals. So far, Wipro consumer care and lighting has made 10th acquisitions in last six years.
Zhongshan Ma Er has its presence in China and Hong Kong and its brand portfolio includes personal care brands Enear, Zici, and Vcnic, comprising bath & shower products, and fabric care brands Pahnli and Sunew.
"We don't plan to bring these products to India, but we will bring in formulations and enhance our portfolio brands," said Vineet Agrawal, Chief Executive Officer of Wipro Consumer Care and Lighting and Executive Director, Wipro Enterprises.
— Press Release Watch (@PrReleaseWatch) September 22, 2016
Zhongshan Ma Er has its presence in China and Hong Kong and its brand portfolio includes personal care brands Enear, Zici, and Vcnic, comprising bath & shower products, and fabric care brands Pahnli and Sunew.
The funding for this acquisition would be done through internal accruals. So far, Wipro consumer care and lighting has made 10th acquisitions in last six years.
Zhongshan Ma Er has its presence in China and Hong Kong and its brand portfolio includes personal care brands Enear, Zici, and Vcnic, comprising bath & shower products, and fabric care brands Pahnli and Sunew.
"We don't plan to bring these products to India, but we will bring in formulations and enhance our portfolio brands," said Vineet Agrawal, Chief Executive Officer of Wipro Consumer Care and Lighting and Executive Director, Wipro Enterprises.
